Tomarlo Continental
“take it with you”
Additional case study and design for millennial travelers and their search types
Part II: User Paths
Enter the target customer, the millennial traveler age 25-34, whose access to the internet from a young age makes them yearn for adventure and experiences.
72% of users surveyed search for a travel destination they have pre-planned vs. looking for package deals or an inviting experience.
People find travel inspiration in different ways. Some people have a destination in mind, the “I’m traveling to Miami from New York” type vs. the other group spins the globe and sees where their finger lands. A pre-planned destination traveler was more likely to have a loyalty towards a specific airline for the rewards vs. the spontaneous adventurer path was more likely to use a travel site searching for best deals across multiple airlines.
What if we could offer an airline customer loyalty program towards both travel search paths?
2 Main Travel Customer Workflows: the Pre-Planned Traveler (Point A to B) and the Adventure Seeker.
Cookies or Pretzels?
To capture both customer experiences, there were two different flight search paths mapped out to get you to the same check out line. Whether you fly by the seat of your pants or by the date in your planner, you’ll soon be on your way to your destination.
Shown is the Adventure Seeker path, the road less traveled. See full demo for the Point A to B path.